It sound like this is a way for Giant to move all of their accessories that most retail shops cherry pick, stuff like Giant branded saddles, helmets, bags, clothing, bars & stems, tools, baskets, etc.... Most Giant bike dealers just buy a minimal amount of this stuff to keep Giant happy, but have trouble selling through it, because it doesn't have the perceived value of a "brand named" accessory. If it helps Giant retailers sell the Giant branded accessories they have on their sales floor, the retailers will be stoked. If it forces the retailers to buy more of the accessories that they already have trouble moving, I think it could be a problem. My 2 cents, for what it's worth.